About us

Career management with a reimagined approach.

Agent Matt Chopping explains Innovate’s ethos...

A fresh and innovative agency approach

Innovate launched in November 2020, acknowledging the changing landscape of creative management. Combining 20 years of experience and connections as an agent with a fresh management approach, Innovate has established itself as a forward-thinking agency with clients working on top level TV, film & theatre projects.

A bespoke and personalised approach with international reach

Innovate provides dedicated personal management, my focused expertise and global industry experience enabling each individual client to achieve his or her career goals. Innovate’s boutique size and tailored management approach is conducive to the unique success of each client.

Keeping our clients centre stage

Each client at Innovate is continually at the forefront of the agency; their work and achievements are celebrated, from a graduate’s first job to a series regular role for a more experienced client. Innovate’s ethos, vision and set up allows us to ensure that clients are challenged, supported, and encouraged to continue innovating as artists themselves.

The Team

Matt Chopping – Agent & Director

Matt studied Business and Marketing at Brunel University and worked in the private sector before becoming a Talent Agent in 2001. After 19 years working for a London-based agency, in late 2020 he decided to go out on his own and Innovate was born. Matt is proud to have launched and managed the careers of many actors now working at the highest level and thrives on using his expertise to support his clients in achieving their goals. Apart from watching as much TV and film as possible, Matt enjoys long walks in the countryside which he often spoils by attempting to play golf.

Cassandra Shutter – Assistant to Matt Chopping

Cass graduated from the University of Exeter in 2022 with a BA (Hons) in Anthropology. She found her passion for the industry whilst studying Film Studies as one of her A-Levels. During one of her university summer’s she worked for a leading Casting Director in London. From her time there she learnt more about the world of talent management, which led her to join Innovate in 2023. Cass loves a good cinema and theatre trip, especially when a cracking musical is in town.